change begins at the source
sustainability philosophy
at kwynn, we believe what’s chosen shapes what’s made. That demand-side drive is how permanent change takes root. our sustainability philosophy is to prove that sustainable choices are the most beautiful, comfortable, and desirable ones — the demanded ones — so they stop being “alternatives,” they become the norm
as we set out to craft beautiful garments the right way, we noticed the mismatch in the market that fuels our fashion problem. materials and production supply are built for brands pressured to produce clothing as inexpensively and abundantly as possible. low-quality supply with high demand for sustainable apparel inflates the cost of making clothing responsibly, pushing it out of reach
kwynn aims to surface demand for sustainable clothing to shift the system. when consumers choose responsibly-made clothing — the best clothing — they persuade our peers to make this and lead the industry to supply the right things. clean, traceable, timeless materials become the default. fashion becomes lighter on the world